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7 mistakes you make in supermarkets

Despite the fact that going to the supermarket is the simplest and most mundane thing, every time you make a number of mistakes and, as a result, overpay for the goods or bring home something of poor quality. Remember what exactly you are doing wrong so that stores do not profit from your carelessness.

Woman choosing processed cheese in a supermarket

Take the product closest to you from the shelf

This trick has been used for many years in all self-service stores - goods with expiration dates are placed closer to the front, and those that are fresher are hidden behind them. If you want to buy today’s bread and milk, not yesterday’s, which probably won’t separate into whey and cottage cheese during boiling, take the third or fourth package from the display case. But at the same time, still check the production date and the date by which the product should be consumed.

Packaged vegetables and fruits

Buy packaged vegetables and fruits

Fruits and vegetables appear more attractive when they are placed on a polypropylene backing and wrapped in film. Plus, you feel like you're saving time when you take items that are already packaged and weighed. However, most often, store workers pack bruised or rotten fruits, thus hiding their defect.

Selection of products in a supermarket

Ignore products on lower shelves

As strange as it may sound, companies pay supermarkets to display their goods in the most advantageous places - that is, on shelves that are located at eye level.Accordingly, as you walk between the aisles and glance along the shelves, you notice the most expensive and “promoted” products. Always pay attention to the lower shelves. As a rule, there are cheaper, but equally high-quality goods from local manufacturers and no-name brands.

Sausage slices

Buy sliced ​​cheese and sausage

If the cut is sealed in branded packaging, most likely it does not differ in anything (except for the cost) from a similar, but lumpy product. If the sausage and cheese were cut by supermarket employees, then in most cases this was done not for the convenience of the buyer, but for the sake of selling stale products that had been lying on the display case for a long time.

Couple in a supermarket

Don't read the information on the price tag

Retail chains often sin by posting price tags with discounts in advance. Formally, there is no deception in this, because at the bottom there is always a note where the validity period of the promotion is indicated in small print. But inattentive buyers rarely read the information on the price tag; instead, they try to quickly grab the product with a reserve before it is sold out.

There are also “lost” price tags. They are not located where the goods are displayed, but a little further away. Thus, thinking that you are buying poppy seed filling or sardines in oil for a hundred rubles, you can put into the cart an item with the same name, the cost of which is twice as high.

If you have enough time, always check the barcode on the packaging with the barcode on the price tag.

Burenkin Lug vegetable butter

Focus on the name, not the ingredients

Marketers diligently come up with names for products that will stimulate consumer demand.

  • When your hand reaches out to a cookie called “Diet”, don’t be too lazy to read the ingredients - most likely, you will find margarine, sugar, and harmful food additives in it.
  • The same goes for chocolate: they can sell confectionery bars under its guise.
  • There is a catch with dairy products too. “Homemade” sour cream is just a milk-containing product, just like “From Burenka with Love” butter, which is in fact a spread.

Packages with natural products should indicate the usual, and not diminutive, name: sour cream, butter.

Receipt from the supermarket

Don't check the amount on the check

If you still count your change without leaving the cash register, then you probably don’t want to check the receipt - you’re tired, you’re in a hurry, and the line is pressing behind you with displeasure. But in the store they can deceive you:

  • identify incorrect names or extra units of goods (take one pack of tea - pay for two, buy pasta - pay for a bottle of expensive wine);
  • sell promotional items at full price;
  • sell a product at a higher price than what was indicated on the price tag;
  • show items that are not in your cart.

Girl shopping in a supermarket

Is it worth buying goods produced under the store's own brand?
What to do if the price of an item at the checkout has increased?

If it’s difficult for you to immediately remember all the nuances of grocery shopping, before going to the supermarket, make not only a shopping list, but also a kind of checklist (what you need to pay attention to in each department).

What marketing tricks do you know? Share in the comments!
  1. Elena

    I don't do any of the above.

    • Lisa

      A couple of times I bought scented soap on promotion and even took a photo of the price tag... But at the checkout they charged me the full price... It’s good that I checked it out... I returned to the checkout.... Showed everything... They returned the money 300 rubles. They practice at Magnit.

  2. Victoria

    Cheese and sausage are cut by producers. They arrive in stores already packaged. The bread is also already sliced.

  3. Marina

    What nonsense?! I myself work as a cashier and I know that selling wine instead of pasta is simply not realistic. Cuttings already come packaged, and fruits and vegetables too.The store itself does not do packaging. And if the price differs from the price tag, it’s not the cashier’s fault, it’s just that the price was changed from above, and the new price tags haven’t been sent yet.

    • Olga

      I once bought a piece of cheese for the price of a cookie. Was happy. There was just a price tag from the cookies stuck on it. So this is happening

    • Tatiana

      In your store, the cuts are only factory cut, but here in Victoria they cut it themselves and wrap it in cellophane. If you haven't seen this, it doesn't mean it's nonsense.

    • Petrovich

      I agree with you. This can be done in kiosks, but in hypers it is impossible. empty article...

    • Elena

      No nonsense. I also work as a cashier, so I trust cashiers and don’t check receipts. And with the last purchase, the check seemed overpriced, but there were a lot of goods (for 11 thousand), there was a queue, and I didn’t check at the checkout. And at home, having studied the receipt, I was shocked: a package of chicken thighs (800 g). cost about 2 thousand. It turns out that for some reason 11 kg were missed! So now I’ll check the receipt without leaving the cash register, and I advise Marina not to be so categorical

    • Olga

      Such articles are written at the request of those who benefit from pitting ordinary people against each other. So that they stop arguing and calm down and don’t think about anything else. They saw the wrong price tag and let’s scream - fighters for justice. You don’t need to yell in a store and not at cashiers like you...

    • Elena

      Lies!!!

  4. Elena Magdalena

    it's all true. and you are blatantly lying.

  5. Guest

    What a crazy article. In our nearest private supermarket, the freshest one is always in front. I often take sliced ​​food on the road, and I always look around the lower shelves. I don’t understand how you can not study the price tags.

  6. Eugene

    I don't make any mistakes in supermarkets. supermarkets make mistakes with me. I don't fall for any marketing ploys. I just buy what I need.

  7. Tanya

    This is an advertisement for a new store...

  8. Olga

    It is true that the fresher milk stands almost against the wall, and the older one is in the first row. I constantly buy kefir, and if in the first row the product is a week old, then in the back is yesterday’s product. I noticed this several years ago, and in all chain supermarkets it’s the same: in Pyaterochka, and in Perekrestok, and in Spar, and in Dixie. The only difference is that in Spar you can find fresher kefir, but in Pyaterochka it is all old. The same thing with yoghurts.

    • Dmitriy

      welcome to work with us

  9. Sergey

    Be carefull!

  10. Nina

    Everything in the article is absolutely true. I was once given an expensive seafood delicacy in Samberi, but I actually looked at the receipt and noticed it in time. And it is clear that the product is not entirely fresh on the first line, but the fresher one is behind it. The author of the article is absolutely right, this is not nonsense and the author does not need to write rudely like that. He gives good advice to simpletons.

    • Elena

      According to the rules of rotation, the product with the shortest expiration date should be in front on the counter, this is according to the rules of display. This is not a violation.

  11. Marat

    They love to sell promotional items at full price in the magnet.

  12. Anton

    So what.

  13. Nick

    hahahaha
    what you are discussing here as natives is called layout principles. stores monitor deadlines and simply need to place fresher goods deeper))
    and the cashiers at the checkout counters don’t choose the price, and they don’t choose which one you should go for, everything has been automated for a long time, what century do you live in?))) oooh, that made me laugh

  14. Galina

    Yes, in our Magnit, instead of 200 grams, they can punch 2 kg in the receipt, in short, I constantly look at the receipt, if I’m a little distracted, then it’s off, the sellers know that I’ll check everything, the price and weight, but they still make mistakes

    • Yes

      Yes

  15. Evgeniya

    It's the same in all stores.Everything as usual.

  16. Iroquois

    Don't attribute your mistakes to others.

  17. Lisa

    A couple of times I bought scented soap on promotion and even took a photo of the price tag... But at the checkout they charged me the full price... It’s good that I checked it out... I returned to the checkout.... Showed everything... They returned the money 300 rubles. They practice at Magnit.

  18. Lilya

    That's right

  19. Alexandra

    In the magnet (cosmetics) the price is always at a discount, but at the checkout it is higher.

  20. Vladimir

    In our Pyaterochka, they constantly sin by knocking out goods at the checkout without a discount (although there is a discount on the price tags in the hall). True, if you point this out, they immediately return the difference. But the system is there

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